We spend a lot of time thinking about the driver. What about the tee?

Golfers think about loft, shafts, spin, and which ball to play. Then we get to the first tee, grab a wooden peg, and put the ball on it without a second thought.

That’s where Tornado Tee started. We wondered if the top of the tee could give way as the ball launched. It still had to hold the ball steady before the swing. Could it do that and create less resistance at impact?

So we changed the top of the tee.

We replaced the rigid cup with a flexible woven crown. It holds the ball at address and flexes out of the way at impact. You can see the difference for yourself. Pick up a Tornado Tee and press on the crown with your thumb.

We tested the design with a swing robot to see how it performed and how the crown held up over repeated swings. Today, we back the flexible crown with our 1,000-Swing Limited Crown Warranty.

Five bucks for a tee? Fair question.

A free wooden tee does a perfectly good job of holding up a golf ball. If you’ve ever snapped one on the first hole or spent too long looking for it after a drive, you’ll appreciate what else we worked on. The Tornado Tee is built to take repeated swings, and it often stays right where you put it.

The next time you’re at the range, hit a few drives with your usual tee, then hit a few with ours. See what you think.